Founder Of Jodykoes And How Did It Start 🕶

Meet the Founder — Piyush Sharma

From failing in college to building one of India’s largest eyewear company, this is my story.

I was never a great student. I used to just pass with grace marks. After school, I joined BCA but failed. I was lost. Cooking was my hobby, so I enrolled in hotel management to become a chef. I was preparing to move to the USA and work on a cruise ship, but COVID changed everything.

Life felt paused. That’s when I decided to help out at my father’s optical shop, East West Opticals, a business he had built over 30 years.

What started as a temporary role turned into something much bigger. I discovered the power of ecommerce, customer experience, and branding. In December 2021, I officially registered Jodykoes, and on my birthday, 20th January 2022, I received my first order. That was the moment I found my purpose.

Since then, Jodykoes has grown rapidly. We’ve sold more than 2 lacks of eyewear products across India and the world. We’ve launched innovative collections, entered the contact lens and medical lens space, and are now expanding into smart glasses and AI vision products.

I am also the Growth Head at East West Opticals, where I’m working on scaling and automating retail operations. Our goal is to merge both ventures into one future ready eyewear ecosystem.

My story is proof that you don’t need a perfect past to create a powerful future.
You just need to start, stay curious, and keep showing up.